South African company Techno revealed its latest ranges of smart phones at an event in Melrose Arch, Johannesburg. The innovative brand presented its new product to the public at an event that combined power, style, and value. The immersive showcase gave attendees the opportunity to experience the company’s newest devices first hand and highlighted the corporation’s commitment to delivering cutting-edge technology at great value for money-for-money price points, with both series designed to meet the needs of today’s dynamic, connected consumers. Techno’s entrepreneurial skills are much needed in the current business and marketing climate to grown the economy and generate income. Live product demonstrations were featured at the launch event.
Attendees and would-be customers were able to receive an in-depth look at the product’s capabilities.
Some of the key features include:
- 128GB storage for all the saved pictures, videos, and messages and installed apps;
- large 5 000 mAh battery for longer usage (complemented by 10W fast charging)
- 67” screen with a 120Hz refresh rate that translates into a smooth and uninterrupted visual experience.
- A 13MP dual camera setup on the rear and an 8MP selfie camera, all of which allow for the capture of moments and memories.
The stylish design of SPARK Go 2S is matched by the device’s IP64 rating, which highlights the dust and water resistance of the phone. Protection from these elements is crucial for the phone’s safety, longevity, and reliable performance. With TECNO, it’s not just about the phone. The box also comes loaded with free extras, including a protective cover, charging brick, USB charging cable, and card pin for convenience.
The new features show there is a lot the local tech industry can offer South Africa. The government needs to encourage investment in local industries such as these. This is essential to grow the private sector and promote a higher employment rate. As Africa’s largest industrial-based economy South Africa must become a regional tech hub. A place where tech innovation can flourish and combat poverty. To do so the necessary infrastructure needs to be in place to ensure basic services such as water and electricity are provided to businesses. Companies like Techno can be the new pillars of South African industry if they and the government play their cards right. The tech they create from cell phones and I Pads to laptops and computers could prove a new path for improving livelihoods. Accommodating customers with free conveniences to improve the product will cement the brand’s reputation.
Meanwhile last week NielsenIO South Africa has made public its State of the Retail Nation report for the first half of 2025, revealing concerning signs in the tech and durables (T&D) sector.
While general retail sales value and volume showed healthy increases through traditional and modern trade channels, the tech sector continues to feel the pain from more value-conscious customers. “The T&D sector has remained under pressure. GFK South Africa’s latest panel market data for the first half of 2025 reveals that weak smartphone sales continue to drag the T&D sector down,” it says According to Zak Haeri, the managing director at NielsenIQ South Africa, the urgency to upgrade, which initially drove growth in the smartphone segment, has dissipated. “In the face of economic caution and a slower pace of smartphone product innovation, consumers are holding on to their devices for longer,” he says.
“The overall T&D market reflects a more value-conscious and strategic consumer, who prioritises long-term utility and home-centric investments.”
The decline in the sale of mobile devices can be attributed to an economy that is shrinking. However South Africa is ever resilient and the tech sector can try competing in markets closer to home. Juggling the expectations of customers with what features your new product will have will depend on the business’s marketing capabilities. Buying power is at an all-time low when prices for basic commodities have gone up. There are good times for sales and bad times for sales. Tech companies should invest in other products to sell, possibly digital watches. The government for its part needs to deregulate restrictions on basic commodities such as food and electricity. Introduce subsidies.
As time progresses the corporations and brands of the tech sector should look beyond South Africa’s borders in this new era of free trade. New times are ahead.
Article written by:
Yacoob Cassim
Journalist at Radio Al Ansaar
