Microsoft’s Core has created a Surface Reseller Program. This is a comprehensive initiative designed to empower South African resellers to deliver Microsoft Surface hardware, accessories, and warranties to businesses across the nation. The Surface Reseller Program is designed to help resellers stay competitive in today’s fast-moving market by offering exclusive pricing, smooth logistics, and access to the complete Surface line up. Through cooperation with Microsoft company, the program gives resellers direct access to the products, tools, and support they need to grow a successful surface business, while strengthening Core’s role as a distributor of Surface devices in the country. Through the Surface Reseller program, partners benefit from exclusive, partner-only deals and access to a wide range of Microsoft Surface products.
This will empower South African entrepreneurs to grow their businesses.
A standout perk of the program is access to the Surface Reseller Portal, a dedicated e-commerce platform that puts products and resources right at resellers’ fingertips. It streamlines delivery and offers quick access to promotional campaigns, marketing materials, and training resources. With everything in one place to manage accounts, promotions, and support, it’s never been easier for resellers to grow their Surface business. “The Microsoft Surface Reseller Program represents a significant step forward for South African businesses,” said John Press, Microsoft Surface Business Unit Head at Core. “By combining access to best-in-class hardware with exclusive benefits, training, and support, we’re empowering resellers to deliver more value to their customers while growing their own businesses with confidence. The addition of the Surface Reseller Portal further streamlines the experience, giving our partners everything they need in one place.”
E-commerce platforms are social media apps (devices) that put forward opportunities to advertise and sell goods via social media platforms such as Facebook and Pinterest. Surface Reseller Portal allows companies to purchase and resell products at a profit. It places manufacturing companies out across society. It offers a unique opportunity to highlight the work and talent of new companies for the audiences concerned on social media. The show casing occurs online and the purchasing takes place by credit. When we talk about surface business, we refer to electronic mobile devices such as laptops, cell phones, I Pads and the like as well as their features (software) which are advertised. The Microsoft surface reseller Programme gives South African entrepreneurs hardware that is lightweight, portable hardware, with long battery life, and collaboration features for hybrid work. These are functional devices that utilize hardware and firmware productions for your plus enterprise Windows security and integrations for management.
This integration of technology comes as 180 small and medium sized businesses face a tumultuous time and the risk of foreclosure.
This is according to the latest Small Business Growth Index, released by Absa Business Banking, the South African Chamber of Commerce and Industry (SACCI), and Unisa’s Bureau of Market Research. The index surveyed more than 2,000 SMEs across the country and found a sector under severe strain, even as some businesses continue to push for growth. The rising cost of doing business is the biggest pressure point. Transport, electricity and general input costs have climbed rapidly. As a result, 67% of SMEs said that they will need to raise prices by up to 10% in the next six months just to cope. Many fear this will push customers away, weaken demand further and keep inflation sticky. At the same time, only 38% of the surveyed businesses believe they can survive longer than 12 months under current conditions without extra support.
The index itself improved slightly, increasing to 51.5 points from 50.08 in the previous reading.
The risk of foreclosure for businesses across the country will lead to immeasurable losses in terms of jobs and incomes. The economy is already in a sclerotic state and at the risk of growing smaller due to both poor political decisions and lack of a determined driving push for entrepreneurs to expand their small and medium enterprises interests. The government if it truly cares about the static condition of the South African economy and the lack of drive behind the Gross Domestic product (GDP) needs to act in accordance with a plan that will see places such as Cape Town, Johannesburg and Durban regrow and expand their business. The government may not be able to save all 180 of the struggling businesses now but it needs to follow through on its promises to limit state bureaucracy and restrictive regulations that are unnecessary.
The key to ensuring the sustainability of small businesses is for entrepreneurs to form guilds or such decentralized unions as to protect self-employment. They may also share ideas on successes. Incentives by the state in terms of finance or trade-in for the micro or vulnerable SMEs to lower upfront costs and accelerate adoption should be a key priority. The economy needs to grow again to create business opportunity.
Article written by:
Yacoob Cassim
Journalist at Radio Al Ansaar
